Google Search Optimization Tips: Demystifying SEO

Have you ever consulted a search engine optimization (SEO) expert for Google search optimization tips, but after speaking, you end up more confused about how SEO works? Or you still cannot understand what SEO experts do? In this article, we will try to demystify SEO for you with some basic Google Search Optimization Tips.Visit seo explained.

“Search engine optimization doesn’t need to be such a mystery” says Blue Fly Web Marketing founder Robert Weil, and a good SEO professional should be able to explain how it works, in a way that their customers will understand.

Google Search Optimization Tips- #1- If your SEO professional cannot clear things up for you when you speak, this is yellow flag #1.

SEO consists of two different things – on-page and off-page optimization. On-page (also called on-site) optimization consists of setting up your web site in a way search engines can easily recognize it. Your site needs to have information indicating who you are in the title, meta tags, headings, keywords, image tags, and body text.

For example, if you are a personal injury lawyer in New York City, your site should contain those terms in the site headlines, titles, body text, and the internal meta tags that search engines read. Those items should show consistency to indicate that you are who you say you are. Otherwise, Google and Bing won’t know what to make of you when their automated crawlers come to read your site.

Your SEO professional should be able to explain to you exactly how on page optimization works and what types of things you would need to do. You can also read up on this in any book on basics of SEO – on site optimization is fairly straightforward and if you follow some basic rules, you will more or less be in good shape. You can also check out our article with some good basic Google Search Optimization Tips.

Google Search Optimization Tips- #2- We recommend you get a little educated on basic on site optimization. It will go a long way and is fairly straightforward. A little knowledge will also help you determine if the SEO professional you are speaking with knows what he/she is talking about.

Google Search Optimization Tips #3- We find about 95% of graphic and web designers these days say they will set your site up in SEO friendly manner, but we find this to not be the case. Be wary when a graphic designer says this, and if you have read up a bit, you can ask them some questions and get a sense of whether they are really up to speed on best practices.

In our opinion and in most cases, on-page optimization accounts for about 15% what is needed for high rankings. If you’re optimizing for a very obscure search team (otherwise known as a “keyword”), it might take you all the way to page 1 and it will be all you need to do. But in most cases, on-site optimization, while a necessary precondition, is not sufficient to get high ranking SEO results. You will also need to do off-page (also known as off-site) optimization.

Google Search Optimization Tips- #4- In most cases, simply changing your site will not get you good rankings for any competitive keyword/search terms. You will need to do off-page SEO as well.

Off-page optimization is mostly the practice of building links to your site from other web sites. Links can come from directories, press releases, articles, blog postings, other people’s sites, etc.

Depending on how competitive the market is for your keywords, you might need hundreds or even thousands of outside links to your site. The more competitive your business, the more links you will need. SEO is tedious and a few links won’t do it for anything competitive. It is about steadily and consistently getting good links until you are doing better than your competitors. Different links have different value in Google’s mind. The more relevant and authoritative the site and page you are linking from the better. Also, if 100 other people have links on the page you have a link on, that is less powerful than if you are the only one.

Google Search Optimization Tips- #5- Off-page SEO is tedious and takes a lot of time, effort and expertise. Unless you have a real drive to learn SEO and want to spend a lot of time on it, we recommend you outsource this part of SEO. Most people we meet who try to do this themselves, eventually come to the same conclusion.

So how do you know what it will take to get to page 1 for your web site and keywords? A good SEO expert should be able to look at types of links your competitors have and give you a sense of what it will take to get your site on the first page of Google search results for any keyword. If the expert doesn’t, or if they claim it’s a mystery as to how Google determines who it puts on Page 1, that isn’t a good sign.

Google Search Optimization Tips- #6- If you ask an SEO professional to tell you what it will take to get you to page 1, and they give you the old “we don’t know, it is up to Google”, we recommend finding other options. A good SEO professional should be able to analyze competition for you and give you a good sense/ballpark of what it will take from a time and cost perspective.